Employee #1: Hi guys! You know what? We will probably finish the last Diablo 3 talent tree within the next three months!
Employee #2: That's great! I heard Kotick grew a bit nervous already.
Employee #3: I don't know. What if the players stop playing WoW then?
Manager: Ah, that's not a problem! I got a consultant for a special price of just $1800 the hour. He and his company have been thinking on this issue for the last year.
Consultant: Good morning gentlemen.
Employee #1: Do you always wear a tie at work?
Consultant: [Ignoring the employee]. We have been hard at work for the last year to analyze 423 marketing strategies for your upcoming social game.
Employee #2: You mean Diablo III?
Consultat: [Ignoring the employee]. After accessing our vast network of industry insiders we came to the conclusion that you should offer this social game for free to everybody who subscribes for twelve months to that other game. The one with the orcs.
Employee #3: Are you crazy? Nobody subscribes to WoW for one year! We only offer content for at most a month right now - every four months or so.
Consultat: That's exactly my point.
Manager: You mean, we wouldn't have to create more content for WoW? I'd hate to see the costs rise in view of uncertain revenue predictions!
Consultat: Your costs have been our prime concern. Your Return on Investment is certain to rise, because the costs stay low.
Manager: Sounds great! [scribbles that sentence on a piece of paper]. That's what I'm going to tell the board should there be questions!
Employee #2: Wait a second! Reading that small print on your presentation, the twelve months seem to be treated like 12 times one month. That is 12x12.99= 155.88 Euros. But if the players ordered two six months periods they would only have to pay 2x65.94= 131.94 Euros!
Consultant: Apparently the payment model isn't obscure enough. I will have a word with that junior consultant later on. Thanks!
Employee #2: No, well. I mean. Look. We are going to sell Diablo for 58 Euros. Your payment model means that players who would have bought Diablo III and played WoW for twelve months anyway, save 58 Euros!
Manager: DAMN! You are right! That means that WoW players get to play WoW for a monthly fee of just 8.16 Euros! Are you telling me that without this payment model subscriber numbers would drop by 1 - 8.16/12.99 = 37.2% ?
Consultant: In fact, this is the best case scenario.
Manager: But we just added Pandas !!
Consultant: Yeah, I know we told you to add Pandas four years ago. But you did realize that was a joke, did you?
Employees: [look at each other]